Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’re all familiar with loyalty points and rewards, and most ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

The writing has been on the wall regarding loyalty programs for a long time. Marriott declared in 2019 when it unveiled Bonvoy that the loyalty umbrella, which consolidated Marriott Rewards, ...

Are travel subscription programs really worth it anymore? Why loyalty may be quietly disappearing ...