“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television ...

Amazon is building a local ads business, according to job postings and company insiders. Advertising has helped offset Amazon's sluggish sales and inflationary costs. The new arm could take aim at the ...

Last year with a pandemic and ensuing economic slowdown, many local retailers were forced to close, impacting the local ad marketplace especially local traditional media. To find out what to expect in ...

CHANTILLY, Va.--(BUSINESS WIRE)--BIA Advisory Services estimates the local broadcast TV industry in 2024 will generate $23.8 billion in advertising revenue, with $21.7 billion in over-the-air (OTA) ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 day ago 1 day 2 hours ago 1 day 4 hours ago By Phoebe Bain - 1 day 5 hours ago 1 day 5 hours ago By Ewan Larkin - ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Cyril Daoud is the CEO of Hoppr, a global advertising innovator whose technology extends messaging and branding on digital devices. If you want to advertise during the Super Bowl, expect to pay $5.6 ...

If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how. Think about the last time you tried to find a plumber. Did you use Google to find a ...

Pillsbury, Dr. Squatch and Scrub Daddy are among the brands getting into the Halloween spirit. Football season has just started. Sundays are for watching your home team and ordering your favorite ...

Serves next to your Local Service Ad to let potential customers know that you’re covered by the Google Guarantee (up to $2,000). Requires background checks, licenses, and insurance for the business ...