Google on Monday unveiled enhancements to its Google Analytics Data Export API, bolstering an advanced segmentation capability for examining the nuances of data. Google Analytics Data Export API, ...

Google Analytics is a very popular website analytics tool. This is partly because it's free, but also because it offers a lot of useful analytics on what's happening with your website. But people have ...

Google added a metadata field to the Search Analytics API to indicate incomplete data. The new fields show when data is still being collected. This helps to avoid misinterpreting early metrics as ...

Google announced that its Google Analytics Data Export API beta is now available. What this means is that Google is enabling developers to extend Google Analytics in new and creative ways by providing ...

Google has developed a tool to automate the creation of custom-reporting dashboards for its Analytics website-usage tracking service, the company said on Wednesday. The new Google Analytics Easy ...

Google Analytics is a useful tool for measuring website usage — everything from simple page views to the kind of complex ad campaign tracking marketers might need. However, I find the user interface ...